Ambiente and Creativeworld 2024: Innovation and inspiration from the work-life experts

Lingen, 14^th December 2023. Novus Dahle will again have two booths at the consumer goods fairs held by Messe Frankfurt in late January 2024. At Ambiente Working, the office specialist will present its innovative solutions for office workspaces in the brand new “Office Heroes” area in the venue’s forum, while Creativeworld is the ideal environment for implementing hands-on DIY projects using Novus and Dahle products.

Ambiente – relaunched for the stationery industry

As the successor to Paperworld, the annual trade fair highlight for the international stationery industry, Ambiente hopes to build on its precursor’s successes and inject fresh momentum. After an initial round in 2023, the PBS concept was fundamentally revised for the upcoming fair: “Instead of integrating the ‘Office Heroes’ into a hall with numerous exhibitors from a variety of sectors as was the case at the previous event, in 2024 there will be an entire area exclusively for companies from this industry in the form of the separate PBS Cosmos”, explains Dominique Fanta, Sales Director Global Accounts & Europe and Brand Manager for Novus Dahle. “This new platform will give exhibiting companies from the stationery sector a whole different level of visibility and significantly greater presence.” The location Messe Frankfurt has chosen for this purpose is its light-filled FOR.0 forum, an attractive exhibition space that draws the eye with its glass facade alone. The new concept has already prompted numerous well-known exhibitors from the stationery sector to announce that they will be attending Ambiente 2024.

Ambiente Working: innovative products from Novus and Dahle

At our 100 square metre stand A05 at Ambiente, the Novus Dahle work-life experts will demonstrate how they live up to their motto of “We make work easier”: with state-of-the-art office supplies, ergonomic office environment and innovative office technology. Exhibits from Novus will include the flexible, robust “Clu” monitor arms and the high-quality “Attenzia Neo” luminaires that illuminate workstations with almost no glare, allowing for especially comfortable working. Also in the spotlight: Novus staplers and perforators in joyously on-trend “ColorID” shades and the “re+new” range of products made with recycled plastic. The new “Deskside” document shredders from Dahle, which are available in three different security levels, highlight the long-established brand’s undeniable expertise in data privacy compliant document shredding. Of course the characteristic blue Dahle cutting machines will also be on hand, for example in the form of Dahle’s classic guillotines, which have undergone a gentle redesign to make them even more comfortable and ergonomic. Says Frank Indenkämpen, Managing Director of Novus Dahle: “With our Ambiente trade fair booth we want to offer a comprehensive overview of the wide range of products from our two premium brands Novus and Dahle and demonstrate our competence as an experienced provider of solutions for the office of the future. For those who are less interested in discovering our products and brands in an office context and would rather see them applied creatively, I strongly recommend a visit to our booth at Creativeworld.”

Creativeworld: DIY professionals at work

At Creativeworld, Novus Dahle will be focusing on implementing creative do-it-yourself (DIY) projects. The company’s booth B51 in hall 1.1 invites visitors to experience our premium products in use and try them out for themselves: working closely with creative professionals, they can use the guillotines, cutters, crafting knives and scissors from Dahle and the new tackers from Novus Tools to execute inspiring DIY projects at our booth. For example, content creator Lisa Vogel of the Dekotopia channel will show interested visitors how to easily bring crafting ideas to life using Dahle cutting machines and Novus tackers. More projects with creative bloggers are planned. “DIY is booming! Never has demand for crafting tools been greater than in recent years. Standing out by creating something individual, something hand-made, and enjoying not just the result but also the crafting process itself, is a special pleasure in these times of mass-produced goods and bulk commodities”, explains Dominique Fanta. “So it’s good to know you can rely on the tools you use for your hobby – such as the creative products from Novus and Dahle.”

Revised PBS concept prompts participation

“After some consideration, we decided to attend the Ambiente and Creativeworld trade fairs again in 2024. The previous Creativeworld turned out to be a major success for us, so the decision to take part in 2024 was an easy one. With Ambiente Working things were a little different: while we were, all in all, pleased with our 2023 experience as exhibitors, we were not entirely happy with the number and placement of PBS exhibitors or the quality of the trade fair booths. The range of exhibitors in the Working section was also somewhat limited: many exhibitors from the previous Paperworld fair were not there in 2023, so many potential visitors found the fair barely worth attending”, says Indenkämpen. “The fully revised PBS concept has made Ambiente extremely attractive for exhibitors and visitors again. So we are looking forward to the upcoming event and expect to have many interesting meetings.”

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