Ambiente and Creativeworld 2023: Trade fair participation a roaring success

Ambiente and Creativeworld 2023: Trade fair participation a roaring success

Lingen, 22 February 2023. Novus Dahle GmbH ends its appearance at this year’s Ambiente and Creativeworld consumer goods trade fairs in Frankfurt on a high. The new products and 2023 colour trends presented at Ambiente, plus Novus Dahle’s hands-on trade fair stand at Creativeworld went down a storm with the specialist audience. Novus Dahle expects to return in 2024.

In February, Novus Dahle took part in the Ambiente and Creativeworld trade fairs as an exhibitor. Ambiente was centred around the latest office trends and new products. At the stand in the Working Heroes area, the specialist audience got to see the latest trend colours of the Novus Color ID staplers and perforators, and test the sustainable re+new heavy-duty staplers. They also got to experience the brand-new Dahle Deskside document shredder plus the new ShredMATIC® model with P-5 security level.

Getting crafty

At Creativeworld, the company focussed on the use of Novus and Dahle premium products in creative projects. At our charming, homely stand, visitors got to cut, fold and staple to their heart’s content. In collaboration with Lisa Vogel from the Dekotopia blog, Dahle rotary trimmers and scissors were used to create colourful desk organisers from paper strips and decorative paper diamonds, which were then lent an atmospheric glow using fairy lights. Upcycling was also a core theme:
plain wooden stools were transformed into stylish, comfortable furniture with plush upholstery applied by hand using Novus tacker.

Creativeworld: a strong impression

‘Since this was our first time appearing as an exhibitor at Creativeworld, we had no idea beforehand whether we’d be able to access new target groups as we had planned, and we didn’t know how we’d go down with the visitors,’ reports Dominique Fanta, Sales Director Global Accounts & Europe and Brand Manager of Novus Dahle. ‘Our concerns faded away almost immediately. The huge influx of visitors, especially on the first two days of the fair, took us by surprise. Not just the quantity, but also the quality of the visitors impressed us: we got to speak to retailers and purchasers from Germany and abroad, as well as users, bloggers and other content creators. On top of that, our homely DIY concept was received well by the visitors. We captured their imagination by allowing them to see our products in action and test them for themselves. The feedback was really positive, as was the atmosphere.’

Positive feedback for Ambiente Working

Fanta is also happy with how Ambiente went. ‘The Novus Dahle stand in the Office Heroes area attracted a constant flow of visitors. Our key export partners from Europe and further afield were in attendance, alongside a few from Germany. As such, we were able to impress our partners and gain some exciting new contacts from across the board with our product innovations.’ However, the sales director points out that the selection of exhibitors in the Working area was quite small. Many of the exhibitors who had previously attended Paperworld were missing, claiming that the trade fair was hardly worth visiting for many of those interested. ‘When three quarters of the well-known stationery manufacturers aren’t appearing at Ambiente Working, this makes the fair much less appealing to the specialist audience, and therefore to our target groups.’

The two trade fairs in summary

‘Generally speaking, we’re very pleased with our participation in both trade fairs,’ Fanta summarised, adding: ‘We’ll definitely be back with a stand at next year’s Creativeworld, probably at Ambiente too if we fit in well with the other exhibitors.’

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Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success
Ambiente and Creativeworld 2023: Trade fair participation a roaring success